About Pages. Every e-commerce company website has them, and very few companies use them well. Often, companies seem to view … Continued
copywriting
Your 12-Step Plan for Holiday Email Marketing
The leaves are turning, a chill is in the air, and e-commerce sites around the globe are gearing up for the holiday retail season. According to eMarketer, 2014 holiday spending topped over $100 billion in e-commerce alone – and that number is projected to rise in the coming year. Is your business ready?
3 Steps to a Better About Page
I’ve developed a super-easy, 3-step formula for approaching your About page copy. This formula works almost universally, from the budding solopreneur to the well-established small business and I know it will add value to your site’s copy. Read more…
How to Maintain Your Own Voice After Researching Your Posts
Researching for a specific blog post can mean reading dozens of people’s opinions, knowledge and points of view…each in their own voice. So how, after being influenced by all this great information, can you write your own informative post whilst keeping true to your personal style? Read more…
How to Write Killer Content
You may know all about widgets, plugins and style sheets, but do you know how to write killer content for your site? A pretty page will hold your visitors’ interest for a second or two, but without the right words, they’ll quickly turn away. Join us for this free webinar…
How to Write Killer Content
You may know all about widgets, plugins and style sheets, but do you know how to write killer content for your site? A pretty page will hold your visitors’ interest for a second or two, but without the right words, they’ll quickly turn away. Discover the secrets that keep them reading…
5 Quick Tips to Improve Your Web Copywriting
Do visitors spend less than 10 seconds on your web copy? Are your posts even being read? Here are 5 tips to improve your web copywriting.