Search Engine Optimization

Combining our search engine optimization (SEO) expertise with your in-house marketing efforts ensures your organization benefits in measurable ways.

How Do Our SEO Services Work?

The best search engine optimization (SEO) plan for your project depends on the current state of your website.

Once you engage with IvyCat, we’ll schedule a kickoff meeting to discuss your site and goals.

Then, we often start with an SEO Assessment to ensure we know the search engine friendliness of the existing site and where the opportunities are for improvement.

Once we start optimizing with SEO Setup to address the four pillars of great SEO, including:

  • Technical SEO
  • Content
  • On-site optimization
  • Off-site SEO

We’ll provide ongoing SEO maintenance and support, which includes regular meetings, reporting, and communications.

SEO Assessment

Our SEO assessment is the first step we recommend if you don’t know where you are in terms of SEO.

The assessment is where we learn everything we can about your organization, your audience, your objectives, as well as your competitors.

We then evaluate your website’s performance in the key areas of search engine optimization:

  1. Technical SEO
  2. Content
  3. On-site optimization
  4. Off-site optimization

SEO Setup

If you already know the SEO status of your website, we can proceed with the setup without an initial assessment.

The initial SEO setup addresses issues with your site’s technical SEO, content, on-site, and off-site optimization.

During the SEO setup for your website, we’ll set:

  • Specific, measurable goals
  • Efficient processes
  • Clear timelines

We also conduct in-depth keyword research to optimize your website content effectively.

SEO Maintenance & Support

Once your website is optimized for search engines, we don’t send you out on your own in the wilderness.

We’re part of your team, and that means we provide you with ongoing SEO maintenance and support to continue driving quality organic traffic to your website.

Clear and regular communication is the foundation of our SEO services.

Your dedicated SEO expert will guide you through your monthly report, which focuses on the following key aspects:

  • Reporting
  • Technical SEO
  • Content
  • On-site optimization
  • Off-site SEO

Don’t worry. We don’t take a one-size-fits-all approach to SEO. 

Your organization is unique, and your website deserves a customized SEO strategy.

How can we help improve your search engine visibility?


What’s the first step to successful SEO?

The first step to successful SEO is knowing how well-optimized your website is. 

If you’re unsure whether your website has SEO, our SEO assessment is a great place to start.

Who needs SEO?

You need SEO if you run an agency, business, or non-profit organization and want to attract high-quality organic traffic to your website.

Your website can certainly be found without being optimized; however, sites with excellent SEO do four important things:

– Demonstrate your expertise in your chosen field
– Establish your authority as a service provider
– Turn you into a trusted source for visitors and potential customers
– Provide the best experience for your users 

How do I know if SEO is working on my website?

Our SEO maintenance and support services ensure your site is up-to-date and optimized.

First, we analyze your site to get a clear picture of its current optimization issues.

Then, we recommend the best SEO maintenance and support plan for your goals. 

Once you’re set up, your dedicated project manager will schedule a monthly strategy call to review your site’s traffic and engagement, ensuring your SEO is on track.