Jessie Kwak is a freelance writer based in Portland, Oregon, who writes about technology, business, forklifts, and the outdoors for B2B companies and trade publications.You can find out more at www.jlkwak.com.

Do These 9 Things NOW to Prep Your E-Commerce Site for the Holidays

The leaves are turning, and the biggest shopping season of the year is just around the corner. If you’re in the e-commerce business (and my bet is you are if you’re reading this!), forecasts are looking great for 2016. Holiday e-commerce sales are expected to grow for yet another year as more consumers trade fighting for parking at the mall for shopping in their pajamas. Read more…

4 Smart Ways to Increase the Average Order Value in Your Store

If you can increase the average order value in your e-commerce store, it can be a powerful way to raise revenues without a lot of investment. After all, you’ve already spent the money on marketing to attract these customers – getting them to spend even just a few dollars more every visit can drastically boost your bottom line. Read more…

Educational Marketing: Why Your E-commerce Business Needs This

Every e-commerce company out there has the same problem: how do you convince somebody to buy your product? The answer is through educational marketing. Customer education can be used at all stages of the buyer’s journey. From the awareness stage through the consideration and decision stages – and even beyond the purchase. Read more…

5 Ways to Create a Personalized Shopping Experience

It won’t be news to you that online shopping is highly competitive space. Between their constant searching for a better deal and ever-decreasing attention spans, customers can be hard to retain. Plus, “customer loyalty” sounds like a phrase out of some nostalgic old film. Fortunately, e-commerce companies have a powerful tool at their service – learning to create a personalized shopping experience.

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