If you host events, you have no doubt realized that they simply must be online. No matter the type of events you host, you need a website that not only showcases them, but enables online registration and ticketing. Check out these 5 types of events you can promote with Event Espresso. Read more…
Earning your customers’ trust should be your first priority as an e-commerce business owner. Once you get traffic to your site, you want visitors to take action, select products and place an order. But nobody wants to buy from someone they don’t know and trust – especially online. Read more…
We all think we’re in full control of our minds, especially when it comes to deciding where and how to spend our money. However, most people don’t realize that buying behavior can be influenced by taking advantage of the way our brains work. In this article, we will share five proven online marketing strategies and tactics you can use to subtly influence your website visitors to buy more. Read more…
As a WordPress e-commerce store owner, your primary goal is to sell products; anything else can be seen as a distraction. As such, creating a blog and writing content may seem like a lot of work. But if you want to see a boost in sales, implementing an effective e-commerce content marketing strategy is paramount. Read more…
Landing pages are one of the most effective marketing tactics you can implement to kickstart your business. For a WordPress landing page theme to truly convince users to take action, you need to make sure that it’s hyper-clear and focused. Read more…
A well-designed e-commerce homepage layout will encourage your customers to buy from you through credibility, convenience and products. You need to make sure that your homepage looks professional, makes it easy to see what’s on offer on your site, and provides enough product information to entice your customers to go further into the site. Read more…
Once you’ve exhausted your marketing budget to get customers to your e-commerce store, you need to ensure they enjoy the experience and, of course, actually buy. Read more…
You want to sell more from your e-commerce store, but you have limited funds to market and attract new customers. It is much easier to sell to existing customers than to convince new customers to buy from you. So if you have an existing customer base, you can increase your earnings without needing to find any more customers. Easy, right? Read more…
One of the hardest parts of planning an event is marketing it to the right people and getting them to attend. Fortunately, online marketing can be harnessed effectively to build an audience for your event while keeping budgets under control. Read more…