ecommerce
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We’ve spoken before about how important content marketing is to getting your brand out there. After all, just think about the brands you follow. What happens if they don’t post for a week or more? They drop down in your attention, as something more exciting comes by. Read more…
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Every e-commerce company out there has the same problem: how do you convince somebody to buy your product? The answer is through educational marketing. Customer education can be used at all stages of the buyer’s journey. From the awareness stage through the consideration and decision stages – and even beyond the purchase. Read more…
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Earning your customers’ trust should be your first priority as an e-commerce business owner. Once you get traffic to your site, you want visitors to take action, select products and place an order. But nobody wants to buy from someone they don’t know and trust – especially online. Read more…
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Even though the case studies are coming from your company, they’re perceived as a peer-to-peer interaction. Customers who read them don’t think, “The company wants me to think this.” Instead, they think, “Oh, neat, here’s a story from a person just like me.” Read more…
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You’ve got a fantastic product, your website is full of interesting content, and your marketing campaigns have been going great – but even with all that traffic rolling through your site, you’re not getting as many sales as you’d expect. Read more…
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You want to sell more from your e-commerce store, but you have limited funds to market and attract new customers. It is much easier to sell to existing customers than to convince new customers to buy from you. So if you have an existing customer base, you can increase your earnings without needing to find…
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The content marketing volume knob gets turned up to 11 around this time of year, and even consumers who are excited about the holidays may find themselves overwhelmed by the sheer number of blog posts, social media campaigns, and newsletters that fill up their inboxes. Read more…
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The leaves are turning, a chill is in the air, and e-commerce sites around the globe are gearing up for the holiday retail season. According to eMarketer, 2014 holiday spending topped over $100 billion in e-commerce alone – and that number is projected to rise in the coming year. Is your business ready? Read more…
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You’re ready to sell your digital wares online. You’ve selected your WordPress plugin and now you’re ready to go theme shopping. You fire up Google and enter “WordPress digital product theme” and you get 5.3 million results. Yikes. Read more…
