4 Smart Ways to Increase the Average Order Value in Your Store

If you can increase the average order value in your e-commerce store, it can be a powerful way to raise revenues without a lot of investment. After all, you’ve already spent the money on marketing to attract these customers – getting them to spend even just a few dollars more every visit can drastically boost your bottom line. Read more…

Educational Marketing: Why Your E-commerce Business Needs This

Every e-commerce company out there has the same problem: how do you convince somebody to buy your product? The answer is through educational marketing. Customer education can be used at all stages of the buyer’s journey. From the awareness stage through the consideration and decision stages – and even beyond the purchase. Read more…