e-commerce marketing
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Is your brand customer-centric? As in, who’s at the heart of your marketing messaging? Is it your brand — or your customers? Digital marketing and social media have changed how many brands are interacting with their customers. Rather than devising advertising campaigns and products based on business needs (like the bottom line), many have switched…
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Visitors won’t be able to find your e-commerce site if Google can’t find it — and Google won’t be able to find it unless you’ve done some work on search engine optimization (SEO). You’ll find thousands of plug-ins out there that promise life-changing WordPress SEO ninja tricks, but who has the time to wade through them…
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Are you considering starting an ecommerce business? If so, you’re in good company. More and more consumers are heading online to buy everything from gifts to groceries, and there’s still plenty of room to stand out in the market — especially if you have great products and customer service. Which I’m sure you do. So let’s…
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From recovering abandoned carts to answering your customers’ most common questions, these WordPress plugins will take a load off your shoulders.
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Omnichannel strategy has been a growing buzzword over the past several years, and it’s not likely to go away anytime soon. Read more…
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The leaves are turning, and the biggest shopping season of the year is just around the corner. If you’re in the e-commerce business (and my bet is you are if you’re reading this!), forecasts are looking great for 2016. Holiday e-commerce sales are expected to grow for yet another year as more consumers trade fighting…
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We’ve spoken before about how important content marketing is to getting your brand out there. After all, just think about the brands you follow. What happens if they don’t post for a week or more? They drop down in your attention, as something more exciting comes by. Read more…
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Every e-commerce company out there has the same problem: how do you convince somebody to buy your product? The answer is through educational marketing. Customer education can be used at all stages of the buyer’s journey. From the awareness stage through the consideration and decision stages – and even beyond the purchase. Read more…
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Staying on top of the latest content marketing trends is key to any Wordpress business site’s success. Content marketing is not only the most affordable marketing strategy, it’s also the best way to reach your ideal customers and clients. Read more…
