Holding a giveaway may seem like an easy way to promote your e-commerce shop — after all, how hard can … Continued
e-commerce marketing
Using Product Explainer Videos to Promote Your E-Commerce Business
A couple of weeks ago, my husband and I passed a Saturday morning learning about ductless heating, because we’re adults … Continued
The Best WordPress Editorial Calendars — And How To Use Them
If you’re serious about growing your e-commerce business through content marketing, you need a solid editorial calendar. If you work … Continued
10 Tips for Product Pages that Convert
Your products are awesome, and your ecommerce site is getting traffic. But are you happy with how well your product … Continued
3 Lessons for Success from Customer-Centric Brands
Is your brand customer-centric? As in, who’s at the heart of your marketing messaging? Is it your brand — or … Continued
6 Ecommerce Mistakes Every New Business Needs to Avoid
Are you considering starting an ecommerce business? If so, you’re in good company. More and more consumers are heading online … Continued
Do These 9 Things NOW to Prep Your E-Commerce Site for the Holidays
The leaves are turning, and the biggest shopping season of the year is just around the corner. If you’re in the e-commerce business (and my bet is you are if you’re reading this!), forecasts are looking great for 2016. Holiday e-commerce sales are expected to grow for yet another year as more consumers trade fighting for parking at the mall for shopping in their pajamas. Read more…
Earning Your Customers’ Trust in 5 Simple Steps
Earning your customers’ trust should be your first priority as an e-commerce business owner. Once you get traffic to your site, you want visitors to take action, select products and place an order. But nobody wants to buy from someone they don’t know and trust – especially online. Read more…
5 Proven Online Marketing Strategies and Tactics for E-commerce Sites
We all think we’re in full control of our minds, especially when it comes to deciding where and how to spend our money. However, most people don’t realize that buying behavior can be influenced by taking advantage of the way our brains work. In this article, we will share five proven online marketing strategies and tactics you can use to subtly influence your website visitors to buy more. Read more…