Holding a giveaway may seem like an easy way to promote your e-commerce shop — after all, how hard can … Continued

Holding a giveaway may seem like an easy way to promote your e-commerce shop — after all, how hard can … Continued
A couple of weeks ago, my husband and I passed a Saturday morning learning about ductless heating, because we’re adults … Continued
If you’re serious about growing your e-commerce business through content marketing, you need a solid editorial calendar. If you work … Continued
Your products are awesome, and your ecommerce site is getting traffic. But are you happy with how well your product … Continued
Is your brand customer-centric? As in, who’s at the heart of your marketing messaging? Is it your brand — or … Continued
Are you considering starting an ecommerce business? If so, you’re in good company. More and more consumers are heading online … Continued
The leaves are turning, and the biggest shopping season of the year is just around the corner. If you’re in the e-commerce business (and my bet is you are if you’re reading this!), forecasts are looking great for 2016. Holiday e-commerce sales are expected to grow for yet another year as more consumers trade fighting for parking at the mall for shopping in their pajamas. Read more…
Earning your customers’ trust should be your first priority as an e-commerce business owner. Once you get traffic to your site, you want visitors to take action, select products and place an order. But nobody wants to buy from someone they don’t know and trust – especially online. Read more…
We all think we’re in full control of our minds, especially when it comes to deciding where and how to spend our money. However, most people don’t realize that buying behavior can be influenced by taking advantage of the way our brains work. In this article, we will share five proven online marketing strategies and tactics you can use to subtly influence your website visitors to buy more. Read more…