IvyCat Blog
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Between the backyard barbecues, swimming trips, and kids summer camps, it’s no surprise many businesses and marketers see a dip in traffic and engagement during the summer months. It’s something that affects businesses from all industries, as consumers are busy with summer vacations and outings. If you’re already experiencing a summer slip—or if you want…
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Recently, the European Union enacted new rules related to online user privacy. General Data Protection Regulation (GDPR) controls how companies collect, store, and use European customer data. In response, WordPress released several updates to align with the new regulations. The GDPR concept is based around one common theme: All customer data must be obtained and…
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The release of WordPress 5.0 is slated for the first half of 2018 (which means we should be seeing it soon). Every release brings with it new and improved features, but WordPress 5.0 is notable for the addition of the Gutenberg project in its core release — essentially reinventing the way users create and edit…
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Starting a business blog can be a fantastic way to market your e-commerce website — it can help boost your site’s SEO, give you another way to connect with your customers, and provide organic marketing when others link to or share your posts. I’m sure this isn’t new advice to you. But one of the…
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If you run a website and have been near the internet during the last few months, you’ve seen that the EU’s General Data Protection Regulation (GDPR) comes into effect 25 May 2018. But if you’re not located in the EU and you’re busy — and aren’t we all? — you may not have paid any attention. Completely…
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Customer retention is the Holy Grail when it comes to e-commerce. What if you could count on your customers to come back again and again when you release a new product? What if you could count on them to tell all of their friends and leave you rave reviews on social media? What if you…
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Holding a giveaway may seem like an easy way to promote your e-commerce shop — after all, how hard can it be to give away some cool product or swag? The answer is that it’s harder than it looks at first glance. The world of marketing is a noisy place, even if you trying to…
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It’s time for some real talk: how often do you actually back up your website? No matter how important you know it is, if you’re like most business owners, you’ve got dozens of competing priorities on your plate. And backing up your site, realistically, probably doesn’t break the top 10 most days. Not to get…
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You’ve found the right product, now the trick is to set up a fully-functioning e-commerce site so shoppers can start giving you cold hard cash in exchange for your goods. Of course, there are a ton of e-commerce platforms out there. What makes using WordPress for e-commerce sites a good choice? First, a little bit…
