You’ve found the right product, now the trick is to set up a fully-functioning e-commerce site so shoppers can start giving you cold hard cash in exchange for your goods. Of course, there are a ton of e-commerce platforms out there. What makes using WordPress for e-commerce sites a good choice? First, a little bit…
A couple of weeks ago, my husband and I passed a Saturday morning learning about ductless heating, because we’re adults and that’s apparently what we consider fun nowadays. But after staring at ductless heating diagrams and scanning product catalogs for ages, we just kept asking “Yeah, but how does it work?” Thankfully, Bruce Manclark from…
In the past few weeks, we’ve had two different clients email to ask if a snail-mail invoice they received for listing their domain with a company called Domain Listings is legit. The quick answer? Not at all. It’s a known scam. Essentially, the company is offering to add you to their sketchy listing service —…
If you’re serious about growing your e-commerce business through content marketing, you need a solid editorial calendar. If you work within WordPress, no need to sweat — these four great WordPress editorial calendar plugins are here to help. What’s an editorial calendar? It’s the master plan that tracks your blog posts, social media campaigns, and other…
Holiday ad campaigns are traditionally full of splashy red-and-green sales graphics, packs of kittens singing Christmas carols, and glowy montages of just how happy we could all be if only we got each other a gift from Company X. After all — there’s a ton of money up for grabs as consumers shop around for…
You know your products are rock solid — now it’s time to make sure your product pages are doing their job! Help your products shine above the rest with these great product page plugins designed specifically for WordPress e-commerce sites. It can be tough to know exactly what will turn a browser on your e-commerce…
The turkey’s in the fridge, the pumpkin pies have been ordered, and you’ve managed to track down those crispy onion thingies for the green bean casserole. You’re ready for Thanksgiving. But have you done your Black Friday prep to ensure your e-commerce site ready for the day after? Black Friday, Cyber Monday, and — increasingly…
This holiday season, more shoppers than ever are turning to the Internet. If you are in the e-commerce business, that’s great news. However, along with the potential for increased traffic and sales this season, there’s also the potential to make serious holiday e-commerce mistakes that might haunt you for the year to come. Watch out for…
Many companies underutilize their e-commerce email list because they worry that they won’t have anything to say, or that their customers might think that their emails are spammy. And, let’s face it, many e-commerce newsletters are. But when used right, your email list can be a goldmine of great customer intel, engagement, and sales. The…