Jessie Kwak
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Even though the case studies are coming from your company, they’re perceived as a peer-to-peer interaction. Customers who read them don’t think, “The company wants me to think this.” Instead, they think, “Oh, neat, here’s a story from a person just like me.” Read more…
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You’ve got a fantastic product, your website is full of interesting content, and your marketing campaigns have been going great – but even with all that traffic rolling through your site, you’re not getting as many sales as you’d expect. Read more…
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The content marketing volume knob gets turned up to 11 around this time of year, and even consumers who are excited about the holidays may find themselves overwhelmed by the sheer number of blog posts, social media campaigns, and newsletters that fill up their inboxes. Read more…
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The leaves are turning, a chill is in the air, and e-commerce sites around the globe are gearing up for the holiday retail season. According to eMarketer, 2014 holiday spending topped over $100 billion in e-commerce alone – and that number is projected to rise in the coming year. Is your business ready? Read more…
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Patience may be a virtue, but studies have shown that we all have a scant supply when we log onto the Internet to shop. It’s no secret that online shoppers hate slow load times, but what may surprise you is just how little leeway they’re willing to give before bailing on your site entirely. If…
