Jessie Kwak
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The leaves are turning, and the biggest shopping season of the year is just around the corner. If you’re in the e-commerce business (and my bet is you are if you’re reading this!), forecasts are looking great for 2016. Holiday e-commerce sales are expected to grow for yet another year as more consumers trade fighting…
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You probably already know that getting found in search rankings is a critical part of running a successful e-commerce company. Powerful, targeted keywords are the foundation of a successful SEO content strategy, but choosing the best ones can be a mystifying process. Read more…
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Whether you sell cat toys, information products, or custom-printed tote bags you’ll have to make a big decision before you launch your e-commerce website: Should you go with a hosted solution (like Shopify) or manage your own e-commerce platform with a software like WordPress?
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If you can increase the average order value in your e-commerce store, it can be a powerful way to raise revenues without a lot of investment. After all, you’ve already spent the money on marketing to attract these customers – getting them to spend even just a few dollars more every visit can drastically boost…
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We’ve spoken before about how important content marketing is to getting your brand out there. After all, just think about the brands you follow. What happens if they don’t post for a week or more? They drop down in your attention, as something more exciting comes by. Read more…
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Every e-commerce company out there has the same problem: how do you convince somebody to buy your product? The answer is through educational marketing. Customer education can be used at all stages of the buyer’s journey. From the awareness stage through the consideration and decision stages – and even beyond the purchase. Read more…
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It won’t be news to you that online shopping is highly competitive space. Between their constant searching for a better deal and ever-decreasing attention spans, customers can be hard to retain. Plus, “customer loyalty” sounds like a phrase out of some nostalgic old film. Fortunately, e-commerce companies have a powerful tool at their service -…
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These days, it’s become easier than ever to write – and sell – books. Whether you’re working on your hot new military sci-fi series or a non-fiction guide to support your consulting business, you have a ton more options for how to promote your book. There are online platforms like Amazon and iBooks, of course,…
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Good marketing is extraordinarily time-consuming. There are blog posts to write, social media posts to schedule, email blasts to send – and the more you read about marketing, the bigger your to-do list seems to get. Automating e-commerce marketing tasks might just be the solution. Read more…
