Jessie Kwak
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Is your brand customer-centric? As in, who’s at the heart of your marketing messaging? Is it your brand — or your customers? Digital marketing and social media have changed how many brands are interacting with their customers. Rather than devising advertising campaigns and products based on business needs (like the bottom line), many have switched…
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Visitors won’t be able to find your e-commerce site if Google can’t find it — and Google won’t be able to find it unless you’ve done some work on search engine optimization (SEO). You’ll find thousands of plug-ins out there that promise life-changing WordPress SEO ninja tricks, but who has the time to wade through them…
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From recovering abandoned carts to answering your customers’ most common questions, these WordPress plugins will take a load off your shoulders.
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About Pages. Every e-commerce company website has them, and very few companies use them well. Often, companies seem to view their About Pages as an afterthought, a place to jot down a couple of facts, a note from the founder, and maybe a photo of the office kitty. But your About Page can be a…
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It seems like every time you turn around, there are new e-commerce trends everyone is talking about — a new platform you need to be on, a new marketing tool you need to learn, a confusing new Google algorithm, a shiny new WordPress plug-in. Read more…
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Omnichannel strategy has been a growing buzzword over the past several years, and it’s not likely to go away anytime soon. Read more…
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It’s widely known that it takes less money to retain a customer than to procure a new one, which is why it’s so critical to find tangible ways to build a customer loyalty program. Read more…
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E-commerce companies around the web are gearing up for a special, magical time of year: the holiday shopping season. It’s a season filled with joy…. But also with stress as you try to manage site your website, marketing, shipping, and all the other little details that pop up this time of year. Read more…