customer experience
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Customer retention is the Holy Grail when it comes to e-commerce. What if you could count on your customers to come back again and again when you release a new product? What if you could count on them to tell all of their friends and leave you rave reviews on social media? What if you…
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Holding a giveaway may seem like an easy way to promote your e-commerce shop — after all, how hard can it be to give away some cool product or swag? The answer is that it’s harder than it looks at first glance. The world of marketing is a noisy place, even if you trying to…
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This holiday season, more shoppers than ever are turning to the Internet. If you are in the e-commerce business, that’s great news. However, along with the potential for increased traffic and sales this season, there’s also the potential to make serious holiday e-commerce mistakes that might haunt you for the year to come. Watch out for…
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Is your brand customer-centric? As in, who’s at the heart of your marketing messaging? Is it your brand — or your customers? Digital marketing and social media have changed how many brands are interacting with their customers. Rather than devising advertising campaigns and products based on business needs (like the bottom line), many have switched…
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Omnichannel strategy has been a growing buzzword over the past several years, and it’s not likely to go away anytime soon. Read more…
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It’s widely known that it takes less money to retain a customer than to procure a new one, which is why it’s so critical to find tangible ways to build a customer loyalty program. Read more…
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Every e-commerce company out there has the same problem: how do you convince somebody to buy your product? The answer is through educational marketing. Customer education can be used at all stages of the buyer’s journey. From the awareness stage through the consideration and decision stages – and even beyond the purchase. Read more…
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Even though the case studies are coming from your company, they’re perceived as a peer-to-peer interaction. Customers who read them don’t think, “The company wants me to think this.” Instead, they think, “Oh, neat, here’s a story from a person just like me.” Read more…
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Social media outlets are superb tools for customer acquisition and retention, but with countless social media platforms out there, where do you begin? You shouldn’t be taking a scattergun approach to your social media marketing; you need to carefully choose the right platform(s) to target your intended audience. Read more…
