blogging
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Between the backyard barbecues, swimming trips, and kids summer camps, it’s no surprise many businesses and marketers see a dip in traffic and engagement during the summer months. It’s something that affects businesses from all industries, as consumers are busy with summer vacations and outings. If you’re already experiencing a summer slip—or if you want…
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Starting a business blog can be a fantastic way to market your e-commerce website — it can help boost your site’s SEO, give you another way to connect with your customers, and provide organic marketing when others link to or share your posts. I’m sure this isn’t new advice to you. But one of the…
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If you’re serious about growing your e-commerce business through content marketing, you need a solid editorial calendar. If you work within WordPress, no need to sweat — these four great WordPress editorial calendar plugins are here to help. What’s an editorial calendar? It’s the master plan that tracks your blog posts, social media campaigns, and other…
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In the 60 seconds it took you to get up and refill your coffee before settling back at your desk to write a new blog post for your ecommerce business, Smart Insights estimates that 1440 WordPress posts were published. That really puts the world of content marketing into perspective, doesn’t it? In order to compete…
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With some analysis and a touch of maintenance, you can easily make sure your WordPress site performance is properly optimized. It might seem like a pointless endeavor, but imagine this: Read more…
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In this post, I’ll share a formula for writing blog posts that will engage readers. The formula is basically a simple five step guideline that you can use as a template when creating your posts. Read more…
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Researching for a specific blog post can mean reading dozens of people’s opinions, knowledge and points of view…each in their own voice. So how, after being influenced by all this great information, can you write your own informative post whilst keeping true to your personal style? Read more…
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As we reflect on this passing year, it’s time to take stock in what went right and what might have gone better. My guess is, for many of you, your blogging habits might be due for some improvements. And I have a sure-fire way to make sure your blog has the best year yet. Keep…