Ecommerce
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It’s widely known that it takes less money to retain a customer than to procure a new one, which is why it’s so critical to find tangible ways to build a customer loyalty program. Read more…
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E-commerce companies around the web are gearing up for a special, magical time of year: the holiday shopping season. It’s a season filled with joy…. But also with stress as you try to manage site your website, marketing, shipping, and all the other little details that pop up this time of year. Read more…
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The leaves are turning, and the biggest shopping season of the year is just around the corner. If you’re in the e-commerce business (and my bet is you are if you’re reading this!), forecasts are looking great for 2016. Holiday e-commerce sales are expected to grow for yet another year as more consumers trade fighting…
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You probably already know that getting found in search rankings is a critical part of running a successful e-commerce company. Powerful, targeted keywords are the foundation of a successful SEO content strategy, but choosing the best ones can be a mystifying process. Read more…
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Whether you sell cat toys, information products, or custom-printed tote bags you’ll have to make a big decision before you launch your e-commerce website: Should you go with a hosted solution (like Shopify) or manage your own e-commerce platform with a software like WordPress?
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If you can increase the average order value in your e-commerce store, it can be a powerful way to raise revenues without a lot of investment. After all, you’ve already spent the money on marketing to attract these customers – getting them to spend even just a few dollars more every visit can drastically boost…
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We’ve spoken before about how important content marketing is to getting your brand out there. After all, just think about the brands you follow. What happens if they don’t post for a week or more? They drop down in your attention, as something more exciting comes by. Read more…
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If you host events, you have no doubt realized that they simply must be online. No matter the type of events you host, you need a website that not only showcases them, but enables online registration and ticketing. Check out these 5 types of events you can promote with Event Espresso. Read more…
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Every e-commerce company out there has the same problem: how do you convince somebody to buy your product? The answer is through educational marketing. Customer education can be used at all stages of the buyer’s journey. From the awareness stage through the consideration and decision stages – and even beyond the purchase. Read more…
