IvyCat Blog
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Many companies underutilize their e-commerce email list because they worry that they won’t have anything to say, or that their customers might think that their emails are spammy. And, let’s face it, many e-commerce newsletters are. But when used right, your email list can be a goldmine of great customer intel, engagement, and sales. The
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Data breaches and website hacks of huge companies are the ones that make the news — but did you know that 62 percent of all cyber attack victims are small and medium-sized businesses? In part, that’s because many of them are complacent about WordPress security, thinking they’re so small they’ll fly below the radar. But you
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Your products are awesome, and your ecommerce site is getting traffic. But are you happy with how well your product pages are converting? No matter what your product page conversion rate is, it could always be better. Try one of these ten tips below for an extra boost. (Of course, I’m assuming you already have
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In the 60 seconds it took you to get up and refill your coffee before settling back at your desk to write a new blog post for your ecommerce business, Smart Insights estimates that 1440 WordPress posts were published. That really puts the world of content marketing into perspective, doesn’t it? In order to compete
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Is your brand customer-centric? As in, who’s at the heart of your marketing messaging? Is it your brand — or your customers? Digital marketing and social media have changed how many brands are interacting with their customers. Rather than devising advertising campaigns and products based on business needs (like the bottom line), many have switched
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Visitors won’t be able to find your e-commerce site if Google can’t find it — and Google won’t be able to find it unless you’ve done some work on search engine optimization (SEO). You’ll find thousands of plug-ins out there that promise life-changing WordPress SEO ninja tricks, but who has the time to wade through them
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Are you considering starting an ecommerce business? If so, you’re in good company. More and more consumers are heading online to buy everything from gifts to groceries, and there’s still plenty of room to stand out in the market — especially if you have great products and customer service. Which I’m sure you do. So let’s
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From recovering abandoned carts to answering your customers’ most common questions, these WordPress plugins will take a load off your shoulders.
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About Pages. Every e-commerce company website has them, and very few companies use them well. Often, companies seem to view their About Pages as an afterthought, a place to jot down a couple of facts, a note from the founder, and maybe a photo of the office kitty. But your About Page can be a
