Jessie Kwak
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If you’re serious about growing your e-commerce business through content marketing, you need a solid editorial calendar. If you work within WordPress, no need to sweat — these four great WordPress editorial calendar plugins are here to help. What’s an editorial calendar? It’s the master plan that tracks your blog posts, social media campaigns, and other…
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Holiday ad campaigns are traditionally full of splashy red-and-green sales graphics, packs of kittens singing Christmas carols, and glowy montages of just how happy we could all be if only we got each other a gift from Company X. After all — there’s a ton of money up for grabs as consumers shop around for…
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You know your products are rock solid — now it’s time to make sure your product pages are doing their job! Help your products shine above the rest with these great product page plugins designed specifically for WordPress e-commerce sites. It can be tough to know exactly what will turn a browser on your e-commerce…
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The turkey’s in the fridge, the pumpkin pies have been ordered, and you’ve managed to track down those crispy onion thingies for the green bean casserole. You’re ready for Thanksgiving. But have you done your Black Friday prep to ensure your e-commerce site ready for the day after? Black Friday, Cyber Monday, and — increasingly…
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This holiday season, more shoppers than ever are turning to the Internet. If you are in the e-commerce business, that’s great news. However, along with the potential for increased traffic and sales this season, there’s also the potential to make serious holiday e-commerce mistakes that might haunt you for the year to come. Watch out for…
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Many companies underutilize their e-commerce email list because they worry that they won’t have anything to say, or that their customers might think that their emails are spammy. And, let’s face it, many e-commerce newsletters are. But when used right, your email list can be a goldmine of great customer intel, engagement, and sales. The…
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Data breaches and website hacks of huge companies are the ones that make the news — but did you know that 62 percent of all cyber attack victims are small and medium-sized businesses? In part, that’s because many of them are complacent about WordPress security, thinking they’re so small they’ll fly below the radar. But you…
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Your products are awesome, and your ecommerce site is getting traffic. But are you happy with how well your product pages are converting? No matter what your product page conversion rate is, it could always be better. Try one of these ten tips below for an extra boost. (Of course, I’m assuming you already have…
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In the 60 seconds it took you to get up and refill your coffee before settling back at your desk to write a new blog post for your ecommerce business, Smart Insights estimates that 1440 WordPress posts were published. That really puts the world of content marketing into perspective, doesn’t it? In order to compete…
