Ecommerce
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This holiday season, more shoppers than ever are turning to the Internet. If you are in the e-commerce business, that’s great news. However, along with the potential for increased traffic and sales this season, there’s also the potential to make serious holiday e-commerce mistakes that might haunt you for the year to come. Watch out for…
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Your products are awesome, and your ecommerce site is getting traffic. But are you happy with how well your product pages are converting? No matter what your product page conversion rate is, it could always be better. Try one of these ten tips below for an extra boost. (Of course, I’m assuming you already have…
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In the 60 seconds it took you to get up and refill your coffee before settling back at your desk to write a new blog post for your ecommerce business, Smart Insights estimates that 1440 WordPress posts were published. That really puts the world of content marketing into perspective, doesn’t it? In order to compete…
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Is your brand customer-centric? As in, who’s at the heart of your marketing messaging? Is it your brand — or your customers? Digital marketing and social media have changed how many brands are interacting with their customers. Rather than devising advertising campaigns and products based on business needs (like the bottom line), many have switched…
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Are you considering starting an ecommerce business? If so, you’re in good company. More and more consumers are heading online to buy everything from gifts to groceries, and there’s still plenty of room to stand out in the market — especially if you have great products and customer service. Which I’m sure you do. So let’s…
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From recovering abandoned carts to answering your customers’ most common questions, these WordPress plugins will take a load off your shoulders.
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About Pages. Every e-commerce company website has them, and very few companies use them well. Often, companies seem to view their About Pages as an afterthought, a place to jot down a couple of facts, a note from the founder, and maybe a photo of the office kitty. But your About Page can be a…
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It seems like every time you turn around, there are new e-commerce trends everyone is talking about — a new platform you need to be on, a new marketing tool you need to learn, a confusing new Google algorithm, a shiny new WordPress plug-in. Read more…
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Omnichannel strategy has been a growing buzzword over the past several years, and it’s not likely to go away anytime soon. Read more…
