wordpress

  • A couple of weeks ago, my husband and I passed a Saturday morning learning about ductless heating, because we’re adults and that’s apparently what we consider fun nowadays. But after staring at ductless heating diagrams and scanning product catalogs for ages, we just kept asking “Yeah, but how does it work?” Thankfully, Bruce Manclark from…

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  • The turkey’s in the fridge, the pumpkin pies have been ordered, and you’ve managed to track down those crispy onion thingies for the green bean casserole. You’re ready for Thanksgiving. But have you done your Black Friday prep to ensure your e-commerce site ready for the day after? Black Friday, Cyber Monday, and — increasingly…

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  • This holiday season, more shoppers than ever are turning to the Internet. If you are in the e-commerce business, that’s great news. However, along with the potential for increased traffic and sales this season, there’s also the potential to make serious holiday e-commerce mistakes that might haunt you for the year to come. Watch out for…

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  • Your products are awesome, and your ecommerce site is getting traffic. But are you happy with how well your product pages are converting? No matter what your product page conversion rate is, it could always be better. Try one of these ten tips below for an extra boost. (Of course, I’m assuming you already have…

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  • In the 60 seconds it took you to get up and refill your coffee before settling back at your desk to write a new blog post for your ecommerce business, Smart Insights estimates that 1440 WordPress posts were published. That really puts the world of content marketing into perspective, doesn’t it? In order to compete…

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  • Are you considering starting an ecommerce business? If so, you’re in good company. More and more consumers are heading online to buy everything from gifts to groceries, and there’s still plenty of room to stand out in the market — especially if you have great products and customer service. Which I’m sure you do. So let’s…

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  • From recovering abandoned carts to answering your customers’ most common questions, these WordPress plugins will take a load off your shoulders.

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  • About Pages. Every e-commerce company website has them, and very few companies use them well. Often, companies seem to view their About Pages as an afterthought, a place to jot down a couple of facts, a note from the founder, and maybe a photo of the office kitty. But your About Page can be a…

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  • It seems like every time you turn around, there are new e-commerce trends everyone is talking about — a new platform you need to be on, a new marketing tool you need to learn, a confusing new Google algorithm, a shiny new WordPress plug-in. Read more…

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