e-commerce
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Between the backyard barbecues, swimming trips, and kids summer camps, it’s no surprise many businesses and marketers see a dip in traffic and engagement during the summer months. It’s something that affects businesses from all industries, as consumers are busy with summer vacations and outings. If you’re already experiencing a summer slip—or if you want…
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Holding a giveaway may seem like an easy way to promote your e-commerce shop — after all, how hard can it be to give away some cool product or swag? The answer is that it’s harder than it looks at first glance. The world of marketing is a noisy place, even if you trying to…
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You’ve found the right product, now the trick is to set up a fully-functioning e-commerce site so shoppers can start giving you cold hard cash in exchange for your goods. Of course, there are a ton of e-commerce platforms out there. What makes using WordPress for e-commerce sites a good choice? First, a little bit…
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A couple of weeks ago, my husband and I passed a Saturday morning learning about ductless heating, because we’re adults and that’s apparently what we consider fun nowadays. But after staring at ductless heating diagrams and scanning product catalogs for ages, we just kept asking “Yeah, but how does it work?” Thankfully, Bruce Manclark from…
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If you’re serious about growing your e-commerce business through content marketing, you need a solid editorial calendar. If you work within WordPress, no need to sweat — these four great WordPress editorial calendar plugins are here to help. What’s an editorial calendar? It’s the master plan that tracks your blog posts, social media campaigns, and other…
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Holiday ad campaigns are traditionally full of splashy red-and-green sales graphics, packs of kittens singing Christmas carols, and glowy montages of just how happy we could all be if only we got each other a gift from Company X. After all — there’s a ton of money up for grabs as consumers shop around for…
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The turkey’s in the fridge, the pumpkin pies have been ordered, and you’ve managed to track down those crispy onion thingies for the green bean casserole. You’re ready for Thanksgiving. But have you done your Black Friday prep to ensure your e-commerce site ready for the day after? Black Friday, Cyber Monday, and — increasingly…
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This holiday season, more shoppers than ever are turning to the Internet. If you are in the e-commerce business, that’s great news. However, along with the potential for increased traffic and sales this season, there’s also the potential to make serious holiday e-commerce mistakes that might haunt you for the year to come. Watch out for…
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Data breaches and website hacks of huge companies are the ones that make the news — but did you know that 62 percent of all cyber attack victims are small and medium-sized businesses? In part, that’s because many of them are complacent about WordPress security, thinking they’re so small they’ll fly below the radar. But you…
