It won’t be news to you that online shopping is highly competitive space. Between their constant searching for a better deal and ever-decreasing attention spans, customers can be hard to retain. Plus, “customer loyalty” sounds like a phrase out of some nostalgic old film. Fortunately, e-commerce companies have a powerful tool at their service – learning to create a personalized shopping experience.
Even though the case studies are coming from your company, they’re perceived as a peer-to-peer interaction. Customers who read them don’t think, “The company wants me to think this.” Instead, they think, “Oh, neat, here’s a story from a person just like me.”
At this year’s WordCamp Seattle, Eric was invited to be one of the guest speakers. His topic, “An Introvert’s Guide to Marketing Your WordPress Business,” was chosen not just because he’s a self-proclaimed introvert, but also because so many of us who work online are. Read more…
Have you tried email marketing? Do you regularly contact your customers via an email newsletter? If not, you could be … Continued