marketing - IvyCat, Inc.

3 Lessons for Success from Customer-Centric Brands

Is your brand customer-centric? As in, who’s at the heart of your marketing messaging? Is it your brand — or … Continued

5 Plugins to Improve Your WordPress SEO Game

Visitors won’t be able to find your e-commerce site if Google can’t find it — and Google won’t be able to … Continued

The Key to a Seamless Omnichannel Strategy? Focus on the Humans

Omnichannel strategy has been a growing buzzword over the past several years, and it’s not likely to go away anytime soon. Read more…

Lessons From 5 Amazing User Generated Content Campaigns

We’ve spoken before about how important content marketing is to getting your brand out there. After all, just think about the brands you follow. What happens if they don’t post for a week or more? They drop down in your attention, as something more exciting comes by. Read more…

5 Ways to Create a Personalized Shopping Experience

It won’t be news to you that online shopping is highly competitive space. Between their constant searching for a better deal and ever-decreasing attention spans, customers can be hard to retain. Plus, “customer loyalty” sounds like a phrase out of some nostalgic old film. Fortunately, e-commerce companies have a powerful tool at their service – learning to create a personalized shopping experience.

5 Ways Case Studies Boost Your E-Commerce Business

Even though the case studies are coming from your company, they’re perceived as a peer-to-peer interaction. Customers who read them don’t think, “The company wants me to think this.” Instead, they think, “Oh, neat, here’s a story from a person just like me.”

An Introvert’s Guide to Marketing

At this year’s WordCamp Seattle, Eric was invited to be one of the guest speakers. His topic, “An Introvert’s Guide to Marketing Your WordPress Business,” was chosen not just because he’s a self-proclaimed introvert, but also because so many of us who work online are. Read more…