Good marketing is extraordinarily time-consuming. There are blog posts to write, social media posts to schedule, email blasts to send – and the more you read about marketing, the bigger your to-do list seems to get. Automating e-commerce marketing tasks might just be the solution. Read more…
You want to sell more from your e-commerce store, but you have limited funds to market and attract new customers. It is much easier to sell to existing customers than to convince new customers to buy from you. So if you have an existing customer base, you can increase your earnings without needing to find any more customers. Easy, right? Read more…
The leaves are turning, a chill is in the air, and e-commerce sites around the globe are gearing up for the holiday retail season. According to eMarketer, 2014 holiday spending topped over $100 billion in e-commerce alone – and that number is projected to rise in the coming year. Is your business ready?
The power behind triggered email strategies is that our reaching out to potential and established customers is based on their timeline, not our own. Rather than guessing about timing and message, with triggered emails it is our customer’s behavior that determines how and when we reach out to them. Read more…