Do These 9 Things NOW to Prep Your E-Commerce Site for the Holidays

The leaves are turning, and the biggest shopping season of the year is just around the corner. If you’re in the e-commerce business (and my bet is you are if you’re reading this!), forecasts are looking great for 2016. Holiday e-commerce sales are expected to grow for yet another year as more consumers trade fighting for parking at the mall for shopping in their pajamas. Read more…

4 Smart Ways to Increase the Average Order Value in Your Store

If you can increase the average order value in your e-commerce store, it can be a powerful way to raise revenues without a lot of investment. After all, you’ve already spent the money on marketing to attract these customers – getting them to spend even just a few dollars more every visit can drastically boost your bottom line. Read more…

5 Ways to Create a Personalized Shopping Experience

It won’t be news to you that online shopping is highly competitive space. Between their constant searching for a better deal and ever-decreasing attention spans, customers can be hard to retain. Plus, “customer loyalty” sounds like a phrase out of some nostalgic old film. Fortunately, e-commerce companies have a powerful tool at their service – learning to create a personalized shopping experience.

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5 E-Commerce Homepages That Sell

A well-designed e-commerce homepage layout will encourage your customers to buy from you through credibility, convenience and products. You need to make sure that your homepage looks professional, makes it easy to see what’s on offer on your site, and provides enough product information to entice your customers to go further into the site. Read more…

Does Your Site Make Every Customer Feel Special?

Web personalization is method that takes into account the fact that all users come from different locations and have different devices, time limitations, motivations and interests. With modern technology, e-commerce entrepreneurs and marketers alike can collect a lot of data on what a certain visitor is searching for, which can ultimately help them boost their websites’ conversion rate. Read more…